So Nike did this short film with Spike Lee called “Everything Is Practice” which is just amazing to me. Nike always knows how to hit on different levels of emotion to keep their consumer interested. I gravitated towards this aspect of coaching because I have coached kids basketball in my town, I know I will be as involved as Spike Lee in his child’s life, and coming from a single parent home I full on understand the impact your coaches have on your life,motivation and attitude. All in all this is a pretty dope short. Give it a watch.